|Lorillard Tobacco Company was an American tobacco company marketing cigarettes under the brand names Newport, Maverick, Old Gold, Kent, True, Satin, and Max.
The company is named for Pierre Abraham Lorillard, who founded the company in 1760. In 1899, the American Tobacco Company organized a New Jersey corporation, called the Continental Tobacco Company, that took a controlling interest in many small tobacco companies. By 1910, James Buchanan Duke controlled Lorillard and the American Tobacco Company even as it kept its original name. In 1911, the U.S. Court of Appeals found the American Tobacco Company "in restraint of trade," and issued a Dissolution Decree to the American Tobacco Company, which created the opportunity for Lorillard to become an independent company again.